Guardian Advert

This is the Guardian's latest TV commercial, I thought I'd put it up as I suppose it relates quite well to our YCN project. It appears as though they've got it spot on, the 2 minute commercial demonstrates how the paper stays on top of situations and relays un-biased news as soon as it happens kind of thing. They've pretty much smashed it. Across all formats as well. It demonstrates some kind of continuity, as in it portrays the Guardian as a living, breathing, multi-media news service, that can be accessed anytime and allow anyone to join the debate.

This isn't exactly re-assuring for me considering the brief that we are taking on; somehow now it seems as though we kind of have to come up with some equally flashy and slick for the i newspaper.

This kind of presents us with a number of options; we could either propose something equally as slick, although this would not be massively suitable for our target audience (students) who are less likely to take things so deadly seriously I reckon; or we could attempt to come up with a fairly different approach that would be hit more on a level with Average Joe student.

Different horses for different courses....